The online research industry has changed dramatically from previous standards in recent years. For example, we have seen:
- Improvement in Google’s search algorithms
- A critical rise in mobile search
- Google’s SERPs have completely redesigned with a few new features.
Recently, Google also introduced the continuous scrolling feature. This made people say goodbye to the first page and hello to infinity. More so, we also live in zero click search. This is because Google answers questions directly to ensure simplicity and convenience. Additionally, we have seen new trends in the technical aspects of site design.
So any late site that doesn’t perform well on mobiles and lacks user experience won’t make it to the top of Google.
The essential SEO trends for 2022 that you need to know.
Even more, it would help if you were what users want too. Also be a useful destination for users to serve as a Google recommended link.
For all of this, you need to know the latest SEO trends to follow in 2022.
So let’s go :
1. Mobile first is a top priority
Being mobile first is no longer a choice for website owners. This is because the mobile experience has become a must for everyone. About 68% of overall website visits are via mobile devices. So optimizing your site for an efficient and seamless mobile experience is a must for 2022. It will also help you improve the results of your SEO strategy overall.
2. Optimization of voice search is essential
Voice search is nothing new here. However, it has come a long way with multiple groundbreaking innovations such as Alexa and Siri. More importantly, this technology is here to stay as around 55% of homeowners expect to get smart speakers by 2022.
As voice search improves user experience. So, taking steps to optimize your site for voice search has become essential. By using voice search, people also use long sentences to search. Thus, your keyword strategy will also evolve for voice search optimization in 2022.
3. AI will have more impact on SEO
AI is also changing the way people interact with your site. This is because AI makes it easier for visitors to search. It can also help you optimize your site’s performance and improve your content over time.
In addition, it also provides suggestions regarding the most critical topics. Overall, AI will have a bigger impact on your overall SEO strategy in 2022.
4. Better, longer content is here to stay
Longer, better content is here to stay even into 2022. This is because long, well-optimized content can get you more traffic. So if you want to attract more visitors to the site and keep them engaged, focus on creating long content. However, make sure it’s still relevant, engaging, and interesting. It will also help you stay on top of the SERPs.
5. Accessibility is essential
Making your site more visible means thinking about the needs of all types of prospects. Marketers are now focusing more on site accessibility. Even the sites are also becoming accessible to the hearing and visually impaired. It is not only important to rank well in search results, but also to positively influence your brand’s reputation.
6. Google’s EAT principle
Google has repeatedly stressed the importance of the quality of content. So if you are wondering what Google means by great content, then remember the EAT concept. It stands for expertise, authority and trust. These are the variables that Google uses to judge whether or not your site provides great content.
7. Video content will be a fundamental part of SEO
Haven’t you included video content in your SEO strategy yet? 2022 is the best time to do so. The popularity and level of engagement of video content has skyrocketed in previous years. However, to increase the visibility of your video content, be sure to optimize its various aspects.
8. Ethical bonding is still here
One of the classic SEO techniques is link building. Even though Google has now penalized some link building strategies like paid links, inorganic link building etc. However, ethical bonding strategies are still here to stay. So, rethink your link building strategies accordingly.
9. Research intent is constantly evolving
User intent is another major SEO trend for 2022. Optimizing your site for online search has become critical. So it would be helpful if you thought about your business goals now. Even more, understanding how you want potential visitors to see your site is also essential.
The top three search intents are educational, browsing, and transactional. Knowing the types of user intent can help you deliver exactly what your users are looking for.
10. Good image optimization is the key
From effective user experience to conversion, images play a vital role in a site’s SEO. Therefore, you should use high quality and well optimized images on your site. Use alt tags and custom file names for all of your images. Plus, don’t forget to take a look at other image optimization factors to stay ahead of the game.
11. Brand optimization for search engine results pages
Brand SEO occurs when someone searches for your business online. This is where your prospects will have the first impression of your business. More so, this will also determine your site’s conversion rate and CTR.
So, SERP brand optimization is extremely important to grow in 2022. It will include everything from optimizing schema markup to improving factual accuracy and building the My Google Business profile.
12. Local SEO is still talking about it
Local SEO is essential when you want to make your business visible locally. Any business with a geographic presence and physical location can benefit from local SEO even in 2022. This has become critical due to pandemics as people try to contact local businesses online.
For this, they prefer home delivery and local trusted businesses. Ultimately, local SEO can easily help you tap into this population.
Overall, SEO is not dead yet. However, the way you do SEO changes over time. So, take a look at the top SEO trends above to get the most out of your SEO strategy in 2022.