On December 25, 2021, Huawei opened its new concept store in China at the Beijing Yintai in01 site. This is the first new Huawei Concept Store to open in China and it is also the first where Huawei has showcased a car in the front of the office. The new concept store is located at Yintai in01 of the China World Trade Center. The Central Business District (CBD) is also an upscale luxury shopping center in Beijing.
The concept store has a golden cocoa tea door that is chosen in the classic golden color of ancient Beijing architecture, while inheriting the “coconut tea gold” color of Huawei’s flagship mobile phone. The subtle diamond-shaped pattern, combined with the modern and technological metal anodized aluminum plate embossing process, shows the craftsmanship.
The storefront curtain wall uses two 6.5 meter ultra-wide and 15 + 15mm ultra-white insulating glazing. The overall borderless process, thermal insulation and energy saving. Indoor use has a history of two thousand years. Venetian plaster paint is natural, safe and environmentally friendly.
There you can see the combination of the cocoa tea gilded door head, ultra-white hollow glass and historic Venetian stucco paintwork makes the whole store simple but full of technological sense, adding a splash of color. “Beijing” to the international trade business district full of luxury stores.
It is worth mentioning that Huawei’s new concept store in Beijing adopts LCP lighting to ensure “0” color difference when products are displayed indoors and outdoors, providing consumers with a pleasant experience and environment. more comfortable and precise purchase.
The new Huawei experience store will not only showcase smart technologies in the consumer sector, but also bring you a whole new experience of its smart connected technologies.
For example, the concept store also highlights Huawei’s innovation in the development of all scenarios powered by the HarmonyOS operating system and now becomes the center of gravity of the 1 + 8 + N strategy.
Through HiLink connection, these products are integrated, not only can interact but can cooperate with each other.
For example, users only need HUAWEI ID to control all smart home devices which have been linked to “AI Life” APP and adapted, such as sweeping robots, smart air conditioners, products type N such as air purifiers, lights, humidifiers, sockets, switches, etc., can also be preset with buttons for the “Homecoming Home” and “Leaving Home in Peace” scenes. Going out and coming home isn’t bad, making the interconnection of people, cars, and homes throughout the scene.
Huawei’s growing presence in the automotive industry is gaining popularity among automakers. Therefore, it also becomes the new area of activity of the company and the new Concept Store has included cars in every part of the building.
The store uses elements such as circles and arcs, combined with stage-level lighting effects, to show the show cars as works of art.
In order to meet the various needs of different consumers or automotive friends, Huawei’s new concept store has split into a new interactive space, including automotive exhibition area, in-depth product experience area, trading area rest, etc.
The layout of the interactive space also changes from shallow to deep, gradually layered. The store is made up of employees who are passionate about the community and passionate about cars. Consumers can learn about new technologies or chat with them for new solutions.
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During the early days, consumers can make reservations to enter the store, through a mini promotional program to receive limited-time giveaways and other exclusive deals.
In addition to all the mainstream products, the store also includes a new foldable display phone – Huawei P50 Pocket and the first blood pressure ECG recorder smart watch – Huawei Watch D at the store.
(Source – Huawei)