How To Optimize Your Search Engine Results – In-Depth Tips From A Market Research Company


The commercial research company

The Business Research Company Provides Informative Advice to Help Understand Your Organization’s Post-COVID-19 Opportunities

LONDON, GREATER LONDON, United Kingdom, October 27, 2021 / – A primary resource for market research and intelligence gathering is of course the search engine. While most are familiar with using search engines like Google, Yahoo !, Bing, the main thing is to make sure that you are setting up your search the right way. Good search strings are of course essential; to put together the right sets of words and find the result you are looking for.

Watch this video on “How to Use Search Engines for Research”:

Before composing the ideal search strings: in terms of parameters, the first thing to do is to make sure that you are searching in the right region. For example, if you are researching America, .com should be used, while if you are researching France, it should be used.

The number of results you get on each page can also be controlled. For jobs that require a wide range of results, such as in market research, a higher number of results is more effective.

Search results can be sorted by relevance or topicality, the choice of which depends on the nature of the search performed. For market intelligence requirements, the search by relevance is beneficial.

In addition to the correct region configuration, the search should be configured in the first language of that particular region. If the French search is done on the French market, the search can be done using English search terms. This should then be translated into French and researched using the local language, as a lot of information relevant to local markets is only available in the local language. Google Translate can then be used to understand these results.

While a decent amount of progress can be made this way, if more nuanced information is needed, people with local language skills can be useful for a given project. TO The Business Research Company, a network of consultants based around the world is used to assist with local search in particular countries and in particular languages.

For more tips and tricks on how to do commercial research, especially with the changes in post-COVID research methods, check out this YouTube playlist:

Interested in knowing more about The commercial research company?
The Business Research Company is a market research and intelligence company that excels in business, market and consumer research. It has more than 200 research professionals in offices in India, UK and US, as well as a network of trained researchers around the world. It has consultants who specialize in a wide range of industries including manufacturing, healthcare, financial services and technology.

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Olivier Guirdham
The commercial research company
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