Choiceform Drives Business Growth by Upgrading CEM Concept to Total Experience Management TX Platform


With the new concept, Choiceform helps to create business growth for its customers through its three-step absolute advantages.

1.Launch of its Total Experience Management strategic concept

In China, many industries are about to enter a phase of slow growth and saturation. For companies, the demand for consumer insights and experience data is growing rapidly, paving the way for significant development potential for CEM. It could soon become something no business can live without. Therefore, it becomes very important to accurately define EMC. The TX Total Experience concept proposed by Choiceform is a customer-oriented strategic management system that includes brand experience (BX), product experience (PX) and service experience (SX), complemented by employee experience. (EX). The perfect combination of the four metrics demonstrates a complete holistic view of consumers that improves experience management. It should not be overlooked that employees will also have a direct impact on how a customer feels about the company and the brand. CX and EX will form a positive cycle of complementary and sustainable development. Choiceform TX was born from the concept that CEM should be complete.

2. Improve customer satisfaction with SCAlabel one-to-one interactions throughout the customer lifecycle

The customer journey is an important vector for creating the best customer experience. Choiceform emphasizes using Moment of Truth to define experiential strategies and to scientifically fuse dispersed operational data with quality experiential data. Throughout the lifecycle, in addition to solving the problem of data silos and achieving data convergence, it is more important to discover pain points and unmet needs in order to transform and reshape the experience. . When optimizing customer interactions, Choiceform TX will automatically launch sustainable and scalable individual interaction campaigns. The automatic pre-warning + multi-point triggering mechanism creates a professional and standardized one-stop closed-loop management system, to ensure sustained interaction throughout the real-time lifecycle. Based on the modular application development plan, Choiceform will transition from a SaaS platform provider to a PaaS platform provider starting this year, which will make it easier for businesses to connect to different SaaS applications.

3. TX is not just a tool, but the brains of companies developing the scientific date-driven strategic growth decision

Discovery and predictions are at the heart of insights, while effective decisions based on findings are the ultimate goal. Going forward, companies that can minimize the process from data collection to decision making will be in a better position to seize market opportunities. The Choiceform TX platform really makes data work, uncovers and identifies the most valuable insights for businesses, and enables them to find the best marketing paths through smart, digital technology innovation, turning every decision into a decision. scientific and enlightened. Choiceform’s value is not just in helping businesses collect data, but also in helping them improve customer satisfaction, retention, and ROI conversion rates. This is the unmistakable difference between CEM and other Big Data solutions. CEM is no longer a tool for executing processes, but a key factor in making strategic business decisions.

Data and technology are the building blocks, but data security in its most comprehensive form is the fundamental protection.

Choiceform’s “Data Security Control Center” provides security protection for different levels of data and covers the entire data lifecycle from generation to deletion. First, infrastructures with comprehensive defense capabilities are designed to cover the security base in the engine room as well as in network, system and application data, to improve the ability to deal with security threats. advances. Second, a resource management infrastructure is designed to prevent unauthorized access to data and maintain confidentiality, integrity, and availability of data through data encryption, key management, and data protection, among other techniques. Third, standardized security operations frameworks are designed for the mandatory implementation of secure development lifecycles (SDLs), effectively removing security vulnerabilities, as well as addressing all types of security issues comprehensively. , networked and systematic through continuous implementation of vulnerability scans, penetration testing, code audits, security system design and implementation, security training and team building emergency response. Choiceform is committed to implementing data security standards in accordance with the strictest regulatory guidelines.

Integrate its advanced capabilities in providing customer insights with technologies to enable industry development

Choiceform’s business has been CEM from day one, with its prowess in technology integration and customer insights setting it apart from the competition. Founded in 2015, Choiceform currently has teams in Shanghai, beijing, Canton and Wuhan, serving customers in the automotive, real estate and real estate, financial, fast moving consumer goods (FCMG), computer, communications, consumer electronics and games, among others. The core R&D teams represent 65% of the company’s workforce. Choiceform has also assembled an insight team led by seasoned industry experts, all with over 20 years of experience, to lead the global data insight practice.

Choiceform Founder and CEO Wester Xi said, “This year is the seventh year since our inception. Choiceform has included it in its roadmap to create a world-class product with Chinese characteristics and continue to drive the development and growth of the Chinese CEM market. .”

About Choice form

The form of choice is China leading total experience management platform. It’s the new growth engine for customer-centric businesses. The company is dedicated to integrating multi-source data, discovering and predicting each customer’s real needs and preferences through cloud technologies, while providing solutions that support scientific decision-making in all organizations. .

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