BMW concept vehicle adopts E Ink e-paper display

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  • By Lisa Wang / Journalist

E Ink Holdings Inc (元 太 科技), the world’s only manufacturer of e-paper displays, said yesterday that luxury automaker BMW AG has adopted its new e-paper display technology in its new concept vehicle in the CES in Las Vegas, Nevada.

This marks the first step in E Ink’s efforts to extend the use of its electronic paper display technology to vehicles, a new frontier beyond the existing applications of Amazon.com Inc e-readers, from electronic notes to electronic labels. installed by large hypermarkets.

Combining E Ink’s innovative and robust digital paper with BMW’s intelligent design algorithms allows the exterior to turn from black to white in a dynamic flow, the companies said in a statement.

Photo courtesy of E Ink Holdings Inc

The iX Flow uses E Ink Prism, a technology that was adopted by architects to program the colors of building walls. Engineers from both companies worked closely to create perfect color designs that align with the curves of the vehicle, according to the release.

Separately, LCD display maker AU Optronics Corp (AUO, 友 達) said yesterday that it is partnering with leading PC vendors, such as Acer Inc (宏 碁), Asustek Computer Inc (華碩), Gigabyte Technology Co (技嘉) and Micro-Star International Co. (微星 科技), to demonstrate its AmLED technology applications at CES.

AmLED technology could also be applied to large automotive displays to meet in-car information and entertainment display needs, AUO said in a statement.

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