GutCheck Launches Interactive Concept Developer, New Agile Joint Solution


DENVER–(BUSINESS WIRE)–When marketers and innovators set out to create new products or services, it can be difficult to narrow down the seemingly endless possible combinations of attributes, features, and price points.

To solve this problem, GutCheck’s interactive concept developer and other new Agile Conjoint solutions offer an innovative approach that helps more brands develop optimized, high-opportunity, and holistic concepts. Unique in the market, Interactive Concept Developer uses a hybrid approach combining choice-based and adaptive methodologies, enabled by machine learning, to simulate real-world decision-making, while being faithful to the requirements of speed, rigor and cost of today’s agile research.

“Our innovative Agile Conjoint solutions, led by Interactive Concept Developer, are valuable new tools that further increase the intelligence of GutCheck’s agile human experience.MT portfolio,” says Rob Wengel, CEO of GutCheck. “GutCheck’s new solutions increase the rigor of traditional joint approaches with a single, combined methodology, delivering higher quality concepts that are true to people’s preferences. Combined with other new solutions, Innovation Illuminator and Agile Creative Think Thank, GutCheck helps customers ensure that people are at the heart of every initiative.

Wengel concludes, “Given the inflationary environment and uncertain economic outlook, GutCheck’s new Agile Conjoint solutions are timely tools to help brands bring the optimal combination of attributes, features, and price to market. ”

For more information on GutCheck’s Interactive Concept Developer and Agile Conjoint solutions, visit our website. To chat with GutCheck about connecting more deeply with customers through human-centered research and insights, email [email protected]

GutCheck is the intelligence of agile human experienceMT company. Building on our agile principles of speed and cost efficiency, we leverage innovative technologies and human expertise to bring brands closer to authentic, contextualized human experiences, so they can confidently make key decisions to Drive growth through better innovation and brand building. For more information, visit


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