RoboBurger Launches Fully Automated Burger Prep Concept in New Jersey

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Robo Burger, the world’s first fully autonomous robotic burger chef, launched last month with a ribbon cutting at the Newport Center, a Simon Mall in Jersey City, NJ. This miniature restaurant makes freshly grilled, restaurant-quality burgers from scratch, and it’s soon heading to airports, malls, colleges, offices, factories, and military bases across the country.

RoboBurger launches its first unit at Newport Mall in Jersey City. Residents will be able to have a hot, fresh, restaurant-quality burger at the push of a button, any time of the day or night.

“RoboBurger is like having a personal chef for 6 minutes, who devotes his full attention to making YOUR burger, with the perfectly grilled patty and a toasty, crispy bun,” said Audley Wilson, co-founder and CEO of RoboBurger. “Our system features the industry’s fastest fingertip grilling technology. You can get a fresh, piping hot burger right off the grill 30 seconds after it’s done. It’s our secret to great taste. The best part? RoboBurger is plug and play, only needs an electrical outlet to work and it allows us to make fresh burgers.

RoboBurger is an artificially intelligent, self-contained, patented kitchen designed to include all restaurant processes at a fraction of the size.

Inside a frame that takes up about 12 square feet, the RoboBurger has everything it needs to make a complete burger in about six minutes. Although no humans are involved, the machine uses the same five-step cooking process used by many quick-service restaurants. An automated hot plate toasts the patty at the same time as the machine toasts the bun. When you order your burger, you can decide if you want ketchup, mustard, and cheese on it.

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The launch comes on the heels of so much industry discussion stemming from the pandemic focused on zero-touch, no-touch food preparation. RoboBurger is the first hot food vending machine approved to the Gold Standard for Food Safety by the National Sanitary Foundation under NSF/ANSI Standard 25.

“I started RoboBurger in my garage 17 years ago, and now there couldn’t be a better time to bring it to life and let everyone experience it,” Wilson said. “RoboBurger offers everyone delicious, freshly grilled burgers – while ensuring a safe, contact-free experience. RoboBurger always comes out piping hot and is never pre-cooked and kept warm.

Founded in 2019, RoboBurger is the world’s first fully autonomous robotic chef that creates restaurant-quality burgers from scratch. Based in Newark, NJ, the minority-owned business (MBE) is led by Wilson, CTO and partner Dan Braido and CMO and partner Andy Siegel.

Like so many other aspects of the robotics world, the pandemic has dramatically accelerated interest in automated cooking. After all, the food and catering industry was deemed essential amid the global shutdowns, but finding kitchen staff proved a problem for many, especially in the beginning when questions remained around the transmission of COVID.

Last year, California-based fast-casual salad chain Sweetgreen went all out on automation with the acquisition of Spyce. Founded in 2015, the Boston-based startup started making waves a few years ago as a spin-out of MIT mechanical engineering students. First serving food in the school dining hall, the team eventually opened two automated restaurants in the Boston area. Sweetgreen plans to eventually integrate Spyce’s technology into its restaurants. It will likely take some time to adapt to the needs of the chain, which currently operates more than 120 locations across the United States.

RoboBurger told Total Food Service during SHFM Networking last month that it plans to bring its automated burger chef to airports, malls, colleges and other similar locations across the country within weeks and weeks. the coming months.

To learn more about RoboBurger, visit their website


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