2021 Global Comfort and Uncertainty Trend Analysis Report – Delivering Authentic and Engaging Experiences to Reassure and Create a Sense of Trust and Loyalty – ResearchAndMarkets.com


DUBLIN – (COMMERCIAL THREAD)–The “Comfort and Uncertainty TrendSights Analysis 2021 – Delivering authentic and engaging experiences to reassure and create a sense of trust and loyalty” report was added to ResearchAndMarkets.com offer.

This report identifies the relevance of the comfort and uncertainty trend on consumers’ buying habits.

Consumers increasingly demand authentic and engaging experiences from brands, helping to reassure consumers while building trust and loyalty. As well as a growing concern for health which plays a central role in the trend, with healthy, natural, simple and transparent products and production methods becoming increasingly important.

In addition, producers need to align with key consumer health programs, alongside the demand for authentic and traditional products or services.


  • Confidence & Transparency is a trend with high added value for which “product packaging” is a key aspect sought by consumers. This has led to brands becoming more open about how products are made.

  • Simplicity is more of an emerging innovation concept, as consumers find solace in simpler products.

  • Understanding these dynamics can help brands anticipate and prepare for the inevitable shifts in the Comfort and Uncertainty megatrend.

Reasons to buy

  • Understand the relevant consumer trends and attitudes that drive and support successful innovation so you can harness what really impacts the industry.

  • Gain a broader appreciation of the rapidly changing consumer goods industry by gaining insight both inside and outside your industry.

  • Access valuable strategic information to help guide future decision making and inform new product development.

Companies mentioned

  • Heinkein

  • Cuddles

  • Pringles

  • Kleenex

  • Disappear

  • SC John

  • Johnson

  • Cow and Gate

  • Nudges

  • Embassy

  • Misson

  • M&S Food

For more information on this report, visit https://www.researchandmarkets.com/r/6i9cx1


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