Lincoln unveiled its Star Concept EV earlier this week to showcase its “captivating and dynamic new face – revealing the brand’s vision for connected and electrified vehicles”. The Star Concept EV, which officially debuted on Wednesday, brings new ideas and design concepts to the brand language of Lincoln, which is preparing to partially transition to electric powertrains with three full electric vehicles by 2025.
“It’s a shining example of what happens when we combine Lincoln luxury with flexible electric architecture to create unimaginable experiences for customers,” said Ford CEO Jim Farley. “We can truly revolutionize the way people interact with the brand and extend it through an exciting line of products that catapult Lincoln into the digital and connected age.”
Despite its futuristic design, the Star Concept encapsulates a new design language with Lincoln’s principles of beauty, human, glide and sanctuary on full display. These design principles will help Lincoln through a difficult transition to electric vehicles, as it plans to have three models powered by electric powertrains by 2025. An additional model is expected the following year.
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“As Lincoln enters the next chapter in our transition to a zero-emissions future, the Lincoln Star Concept will pave the way for our portfolio of all-electric vehicles,” said Joy Falotico, president of Lincoln. mentioned. “It’s a great example of how we’re redefining luxury for the next generation as we work to transform the vehicle into a third space – a true place of refuge – for our customers.”
How the Star Concept will lead Lincoln’s electric vehicle efforts
The Lincoln Star Concept EV offers modern aesthetics with smart features, but the company really planned to make the vehicle “the ultimate sanctuary for customers”.
“Electrification removes many design constraints from traditional vehicles, allowing us to reimagine what a vehicle can be,” said Anthony Lo, design director of Ford Motor Company. “The Lincoln Star is a study in experiences and themes that push the boundaries of Lincoln design – and that’s just the beginning.”
Lincoln Concept vehicle. Not available for purchase.
Lincoln Concept vehicle. Not available for purchase.
Hats off to Lincon’s evolving design language, the new Star Concept EV combines sleek and dynamic silhouette features with a truly one-of-a-kind immersive experience. Lincoln said the vehicle, “whether stationary or in motion, the concept uses design, light, displays, scents and sounds to create an immersive experience for customers. Smart technology that improves comfort, productivity and entertainment is rolled out everywhere to bring back the romance of travel in a way unique to Lincoln.
Electric vehicles on the market today are more like smartphones than automobiles, in a way. Lincoln emphasizes an intelligence system to capture the essence of a “digital assistant”. These assistance techniques and ideas for a deeper ownership experience will enable features such as “connected vehicle-to-vehicle and infrastructure capabilities, as well as next-generation driver assistance features such as Help Me See and Park for Me”. said Lincoln.
A sanctuary vehicle
Lincoln obviously emphasized the luxury feel and comfort before releasing images of the Star Concept EV. The interior is divided into first and second row areas, with spacious, premium wraparound seats that provide a comfortable reclined lounge posture and individual legrests, providing a truly unparalleled interior experience that can only be seen. in the most high-end luxury vehicles. Horizontal display screens seamlessly integrated into the interior of the vehicle provide a unique and modern experience.
Lincoln Concept vehicle. Not available for purchase.
Lincoln Concept vehicle. Not available for purchase.
Lincoln Concept vehicle. Not available for purchase.
Lincoln also introduces “moods of rejuvenation”:
“Three rejuvenating moods join a new Lincoln Embrace sequence harmonizing audio, scents and lighting throughout the cabin. A symphonic orchestration with crisp, high-resolution animations on the screens create an immersive digital sanctuary. stuck in traffic or simply enjoying a few moments of calm after work, the rejuvenating atmospheres offer a real sanctuary in a third space:
- Coastal Morning uses soft ocean sounds, a scent of sea mist and the soft warm glow of the sun with dynamic lighting to replicate a beach walk at sunrise
- Mindful Vitality is meant to re-energize the senses, with uplifting, upbeat sound, vibrant abstract artwork, soft, bright lighting, and floral fragrance throughout.
- Evening Chill mirrors the twilight using a soothing nocturnal soundtrack coordinated with video of the night sky and evergreen fragrance”
“The Lincoln Star concept has been a true labor of love for our team and provides us with a platform to share and test our experiences and design philosophy with customers as we develop our silent flight DNA,” said Kemal Curic, Global Design Director of Lincoln. . “Meaning transcendence in both space and time, the concept creates a sense of peace and serenity in an electric experience and provides a glimpse of what’s to come from Lincoln.”
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