Apple products are some of the most famous gadgets in the world, used by millions of people. If (or, perhaps, the most appropriate word is “when”) Apple enters the world of search engines, it will completely change the search game. With this search engine, Apple will have direct control over providing users with a more personalized search experience. As a marketer, this should pique your ears, as this is where many of your future consumers will be when they browse the products and services offered by your brand.
Plot? Learn how to optimize your search engine optimization (SEO) for this new search engine.
Why does Apple want a search engine?
Google was the default search engine on Safari, Apple’s browser. Google is rumored to be paying Apple a pretty penny (read: billions of dollars) to continue to be the default search browser on Apple products. Because Apple products are so widely used across the world, this has led to a search monopoly, allowing Google to dominate the search engine world in terms of reach and possible clicks.
That said, it’s no secret that Apple has built an ecosystem across all of its products, which means an Apple-owned and operated search engine would give the brand more control over user experiences and all related data. Additionally, it would open up opportunities for Apple to market to webmasters and SEOs, beating Google’s monopoly and giving the tech giant another outlet for revenue through ad sales.
How to Optimize for Apple’s Search Engine
Ultimately, search engines are search engines. As a marketer, you need to be able to speak the languages of algorithms to get your content in front of the people most likely to pay attention to your brand. As your business embraces Apple’s new search engine, here are a few things you should be thinking about:
1. Make keywords a priority
Don’t let the word “keyword” confuse you! It’s not 1997 and you shouldn’t insert keywords into your content just to insert keywords. Not only is this bad practice, but it can actually lead to penalties that you may not recover from when search engines find out what you are doing.
That said, keywords are still important. They help Apple’s search engine understand the context of your content, so it knows who to deliver your web pages to when users’ search terms are relevant to your keywords.
Also, don’t just pop keywords out of nowhere. Use keyword analysis tools to make sure the keywords you use are ranking well and meaningful to the audience you are trying to attract.
2. Create Compelling Content
You can bet Apple’s search engine will be smart enough to understand when content was created just for content versus when it was created with value-added information included. If you post the first, Apple’s search engine probably won’t give you the time of day because its goal will be to offer its users (remember, this is your potential audience) information that solves problems and makes their lives easier.
When you create engaging content, not only will people actually want to read or see it, but search engines are also more likely to see you in a favorable light, bringing you closer to that coveted spot on the search engine. results pages (SERPs).
3. Work with an SEO agency
SEO for Apple’s search engine is still a new frontier, which means there’s still a lot to learn. You don’t want to make mistakes you didn’t even know you were making by going rogue and trying to do it alone. Instead, find a reputable SEO agency known for producing high-quality content and delivering results.
Apple’s search engine will likely be fundamentally different from Google’s in the way its bots crawl content. The job of SEO agencies is to keep an ear out and listen for any changes or updates to Apple’s search engine so they can help you get the most out of your efforts when it comes to this news. platform.
Stay tuned
This is just the beginning of conversations around an Apple search engine. Stay tuned for updates and changes as the process evolves.
