A concept for a standalone camera tries to think like Apple, but still might not provide a compelling USP to become an actual product.
There is no shortage of people’s dreams and wishes when it comes to Apple products. On the mobile front alone, the list ranges from simpler requests for a bigger battery to wishful thinking about foldable iPhones. There’s also no shortage of creative designers coming up with concepts that seemingly mirror Apple’s language and principles, like this AirCam idea that ticks almost all the right boxes.
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It wouldn’t be the first time someone had come up with the idea of a standalone camera that would have GoPro shaking in fear. An earlier “ActionCam” concept was actually closer to the popular action camera than any accessory from Apple, although it had similar design elements to an AirPods case. The complexity of the device, however, easily marked it as a pipe dream, which this new concept tries to avoid.
In coming up with the design concept for an Apple camera, designer Andrea Copellino tried to stick to known Apple design principles like simplicity and compactness. The square camera definitely hits those marks almost to the extreme. It doesn’t have a display of its own, for example, requiring the use of an iPhone or iPad as a separate viewfinder. Such a design is not exactly unheard of, although it is more often used on 360 degree cameras than on action cameras.
The designer’s rationale for the existence of something like an AirCam would be to offer a higher quality camera not only for content creators but also for future users of Apple’s future AR glasses. In theory, this would allow Apple to address a very specific market segment, one that requires dedicated camera hardware, without hurting its other products.
That said, Apple is unlikely to create its own standalone camera for the same reason of simplicity. An Apple AirCam wouldn’t exactly be easier to use and difficult to handle without another paired device, which would also be against Apple’s philosophy. The company is also more likely to improve its iPhone’s camera as much as it can and market it widely rather than offering a first-party accessory that basically admits it’s not up to scratch.
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